Wednesday November 9, 2005
2:30 ­ 4:00 pm
Annenberg Center for Communication
734 W. Adams Blvd. (between Hoover and Figueroa)

"THE LONGER TAIL"
CHRIS ANDERSON
Editor-in-Chief, Wired Magazine

Chris Anderson is Editor-in-Chief of Wired magazine, a position he took in 2001. Since then he has led the magazine to four National Magazine Award nominations, winning the prestigious top prize for General Excellence in 2005, a year in which he was also named Editor of the Year by AdAge magazine. He is the author of the forthcoming book, The Long Tail, which was based on an influential 2004 article published in Wired, and runs a blog on the subject at www.thelongtail.com.

Previously, he was at The Economist, where he served as U.S. Business Editor, Asia Business Editor (based in Hong Kong); and Technology Editor. He started The Economist¹s Internet coverage in 1994 and directed its initial web strategy. Mr. Anderson's media career began at the two premier science journals, Nature and Science, where he served in several editorial capacities. Prior to that he worked as a researcher at Los Alamos National Laboratory¹s meson physics facility and served as research assistant to the Chief Scientist of the Department of Transportation. He holds a Bachelor of Science degree in Physics from George Washington University and studied Quantum Mechanics and Science Journalism at the University of California at Berkeley.

Anderson is an officer of the Young Presidents' Association and a regular speaker and participant at the World Economic Forum in Davos, Switzerland.

For more information on The Long Tail, see Chris Anderson's blog:
www.thelongtail.com